Afternoon Keynote Speaker

“Navigating Digital and Social Trends”

presented by Mitchell West, Regional Director of Nexstar Media Group, parent company to WTNH News 8

Mitchell West will explain how to use digital content/marketing trends/Internet of Things…to cultivate partnerships for business success! Digital media and user consumption is changing every day – there’s no surprise in that statement. Take advantage of these changes. Learn how you can cultivate partnerships on social platforms – Take advantage of products to grow your business to business partnerships – Get insight on building your partnerships through content, from creation to curation and everything in between.

Mitch has spent his life in Sales. He is an established advertising professional with more than 18 years of planning, buying and selling experience. The son of an entrepreneur, Mitch’s dad had him selling storm windows and doors at the age of 10. His background prepared him to understand the needs and challenges of local small and medium size businesses. His career in TV began in 1993, has a reporter for Armed Forces News attached with the 82nd Airborne Division in U.S. Army Special Operations. Mitch is also a former Paratrooper with that Division. He keeps track of the latest trends happening in the digital space, he is always looking for what’s next in a Multi-Platform World. In his current role, he oversees the Digital Operations of 38 TV Stations and Digital Channels in 15 markets for Nexstar Media Group. His experience and expertise breeds consistent sales success and a positive impact on the bottom line. Mitch is also a standup comic who trained in improv at Second City in Chicago and currently has a one-man show called “No, But Seriously.”