The Greater New Haven Chamber has partnered with IDTV, Connecticut’s largest Digital-Out-Of-Home television network, to distribute innovative advertising to promote the Big Connect’ business expo on November 16 at Wallingford’s Toyota Oakdale Theatre.

This 30 second Big Connect commercial will be seen at Stop & Shop locations and local gas stations throughout the New Haven Hartford marketplace.

As modern, busy consumers become harder to reach, Digital-Out-Of-Home advertising has become an attractive option for clients seeking to engage captive audiences. According to IDTV, Digital-Out-Of-Home advertising represents the single fastest growing segment of the current advertising market. IDTV delivers an advertiser’s targeted message to 154 screens on gas pumps at 19 Stop & Shop locations and local fuel stations.

Presented by Comcast Business and produced by the Greater New Haven Chamber and Quinnipiac Chamber, The Big Connect runs from 7:45 a.m. – 6 p.m. on Thursday, Nov. 16, 2017  at the Toyota Oakdale Theatre in Wallingford. It offers access to what’s new and what’s next in the business world through a full day of exhibits and seminars. General admission is free and open to the public.