Cultivating Partnerships Workshop


“Be The Firm your Client Can’t Live Without” Donna Bak, Senior Partner at Sandler Training, the Performance Development Leader and Brent Robertson, Partner at Fathom, a strategic and creative consultancy firm for business leaders.

The word partnership is often used to describe ideal client relationships – but what does that mean exactly? From experience drawn from working with 1000’s of organizations, the best client partnerships are ones where both parties become essential to each other’s future – meaning, for both organizations, their ideal future can only come to exist as a result of their relationship. For business development professionals, this is the difference between clients seeing your firm as one of many to choose from, to the one partner they wouldn’t make a move without.

Donna Bak

Donna works with Salespeople, Customer Service Professionals, Managers and Leaders, to build high performing people and teams. Clients come to Donna for training and coaching on the skills and behaviors necessary to excel. She is a Senior Partner at Sandler – The Performance Development Leader.

Brent Robertson

Brent works with leaders to design futures worth fighting for. A partner at Fathom, he champions an approach to strategic planning, employee engagement, leadership succession and market differentiation that prioritizes people and relationships. As a result, his clients don’t simply plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating valuable businesses that matter.